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Dewey Defeats Truman!
Harry Truman displays a copy of the Chicago Daily Tribune newspaper that erroneously reported the election of Thomas Dewey in 1948. Truman's narrow victory embarrassed pollsters, members of his own party, and the press who had predicted a Dewey landslide.

This "What is a Survey" booklet is written primarily for non-specialists and is free of charge. Its overall goal is to improve survey literacy among individuals who participate in NORC Surveys or use NORC survey results.

The material is taken from the American Statistical Association (ASA) series of the same name, which I edited, that was designed to promote a better understanding of what is involved in carrying out sample surveys - especially those aspects that have to be taken into account in evaluating the results of surveys

Fritz Scheuren

Click here to read Chapter 1

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